My name is Nicole Chivite and I am a senior at Florida International University majoring in public relations with a concentration in marketing. I was born and raised here in Miami, Florida and as much as I love my hometown, I am eager to see where life and work take me in the future. I consider myself Española, as my Dad lives in Spain and I have visited the country every summer since I was born! I absolutely LOVE art history and am a big soccer fan, Hala Madrid!!!
This blog was created for the purposes of my MAR 4733 online class at FIU, but we’ll see if blogging becomes a permanent hobby! Since I am a PR major, I figured I would intertwine the marketing, advertising and public relations worlds. This blog centers on the premise that PR and marketing are interrelated and how PR is key for successful marketing campaigns. In particular, I will look at fashion campaigns.